{"title":"MATCHA","description":"","products":[{"product_id":"product-1","title":"Marukyu Koyamaen - ISUZU","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIsuzu matcha\u003c\/span\u003e\u003cspan\u003e is a popular, versatile ceremonial-grade tea from Marukyu Koyamaen, often described as smooth, creamy, and naturally sweet, with a light umami flavor. It's known for being a step up from more basic matchas, featuring a vibrant green color and a balanced flavor profile that lacks significant bitterness or astringency, though some reviews note a tart or acidic undertone depending on preparation. It is suitable for both usucha (thin tea) and koicha (thick tea), and many find it excellent for lattes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"40g","offer_id":47516842197144,"sku":null,"price":43.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/3FC5A53E-5D4D-4D18-9468-EC1A05496B90.jpg?v=1769802650"},{"product_id":"product-2","title":"Matchæologist - Meiko","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMeiko matcha \u003c\/span\u003e\u003cspan\u003ehas a smooth, mellow, and creamy taste with prominent umami and nutty notes, balanced by subtle floral hints and a hint of sweetness. It is praised for being very low in bitterness and astringency, making it beginner-friendly and easy to drink even without milk or a sweetener.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"20g","offer_id":47516845572248,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/Meiko_Edited_9ac1db36-f88c-4ae5-929c-76fd6f22c169.jpg?v=1765169807"},{"product_id":"procuct-3","title":"Fukujuen-Sangetsu No Shiro","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSangetsu no Shiro matcha\u003c\/span\u003e\u003cspan\u003e is a smooth, beginner-friendly option with a balanced flavor of mild umami, sweetness, and a hint of bitterness or nuttiness. Its light, refreshing taste makes it ideal for usucha (thin tea) or everyday drinking, but those seeking a more robust umami experience may find it less suited to that purpose.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"20g","offer_id":47516846293144,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/Sangetsu_no_Shiro_Edited.png?v=1764997689"},{"product_id":"procuct-4","title":"KANBAYASHI SHUNSHO- Goun No Shiro","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eGoun no Shiro match\u003c\/span\u003e\u003cspan\u003ea has a smooth, creamy, and bold flavor with deep umami and a natural sweetness that lacks bitterness. It is often described as rich, velvety, and having a clean, refreshing finish. While some note it can be light-bodied, others find it full-bodied and creamy, with a nutty or slightly grassy and seaweed-like aroma.\u003c\/span\u003e\u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"40g","offer_id":47516841574552,"sku":null,"price":44.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/IMG-8040.jpg?v=1767293300"},{"product_id":"procuct-5","title":"Fukujuen-Eisho No Mukashi","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eEisho no Mukashi matcha reviews describe it as a rich, full-bodied, and creamy tea with a bright green color and a sweet, fragrant, and vegetal aroma. It has a deep umami flavor that is less sweet than some other matchas, and it is praised for its smoothness and ease of whisking. Many find it suitable for both thick (koicha) and thin (usucha) preparations.\u003cbr\u003e\u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"20g","offer_id":47516841640088,"sku":null,"price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/Eisho_No_Mukashi_Edited_b3171e46-da69-442c-ab40-fe3379c680e6.jpg?v=1765168820"},{"product_id":"procuct-6","title":"Fukujuen-Seijin No Shiro","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSeijin no Shiro matcha\u003c\/span\u003e\u003cspan\u003e has a mild, smooth, and balanced taste with low astringency and a delicate sweetness. It features a harmonious blend of subtle umami, nutty, and fresh vegetal notes, with a velvety texture and a bright, vibrant green color. It is a ceremonial-grade matcha recommended for both usucha (thin tea) and, for those who prefer a gentler experience, koicha (thick tea).\u003c\/span\u003e\u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"20g","offer_id":47516841672856,"sku":null,"price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/Seijin_No_Shiro_Edited.jpg?v=1764997448"},{"product_id":"product-7","title":"KANBAYASHI SHUNSHO- Ayo No Mori","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eanh Aya no Mori matcha\u003c\/span\u003e\u003cspan\u003e is generally described as having a rich, creamy, smooth taste with nutty, toasted notes, a long-lasting finish, and mild sweetness. Reviews vary: some find it a bit flat as an usucha (thin tea), while others enjoy its mildness; many agree it shines in a latte, where its flavor remains bold and comes through the milk. It is considered a versatile and beginner-friendly ceremonial matcha for everyday use.\u003c\/span\u003e\u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"40g","offer_id":47516841115800,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/IMG-8037.jpg?v=1767293103"},{"product_id":"product-8","title":"ITOEN-Hana No En","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHana no En matcha\u003c\/span\u003e\u003cspan\u003e is generally considered a balanced, high-quality matcha with a harmonious flavor that is delicate, slightly sweet, and creamy. Ito En's Hana no En is noted for its refreshing balance of mild bitterness and umami, making it suitable for drinking both straight and in lattes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"20g","offer_id":47516843180184,"sku":null,"price":27.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/image_Pippit_202512072310.jpg?v=1765170662"},{"product_id":"product-9","title":"KANBAYASHI SHUNSHO- Ryo no Kage","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eRyo no Kage matcha\u003c\/span\u003e\u003cspan\u003e is generally described as soft, light, and creamy, suitable for beginners or those who prefer a milder taste. It has a gentle, sweet, slightly tart or nutty flavor profile, with subtle bitterness. While some reviews praise its smooth, refreshing quality, others note that lower-grade versions can have a more grassy and astringent taste with little umami or creaminess, which aligns with its lower price point.  \u003c\/span\u003e\u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"40g","offer_id":47516841345176,"sku":null,"price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/IMG-8034.jpg?v=1767292949"},{"product_id":"product-10","title":"Ippodo Special Only Autumn Limited","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIppodo's Tsukikage matcha\u003c\/span\u003e\u003cspan\u003e is described as having a balanced flavor that starts with crisp astringency, followed by layers of sweetness and umami. It's considered neither too light nor too rich, with a refreshing bitterness and some earthiness, making it a popular choice among matcha drinkers. It has a vibrant color and a smooth texture, and its flavor is often enjoyed during the autumn season due to its refreshing, mellow taste.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"20gr","offer_id":47516845015192,"sku":null,"price":35.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/Ippodo_Tsukikage_Only_Special_Autumn_Limited_Edited.jpg?v=1764997043"},{"product_id":"product-11","title":"KANBAYASHI SHUNSHO-Bandai Mukashi","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBandai mukashi matcha\u003c\/span\u003e\u003cspan\u003e is mixed, but it is generally described as a more affordable option with a more bitter, less complex profile compared to ceremonial grades. It is praised for being bright green and smooth, especially for its price point, but some find the bitterness too strong, making it better suited to lattes or koicha, where it can be balanced with other ingredients 🍵\u003c\/span\u003e\u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"40g","offer_id":47516837871768,"sku":null,"price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/IMG-8032.jpg?v=1767292383"},{"product_id":"product-12","title":"Marukyu Koyamaen - WAKO","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eWako matcha \u003c\/span\u003e\u003cspan\u003eis a highly rated, beginner-friendly ceremonial-grade matcha from Marukyu Koyamaen, known for its mild, smooth, and balanced flavor with minimal bitterness and astringency. It is praised for its vibrant green color, sweet and nutty aroma, and its versatility for both traditional preparation (usucha) and in milk-based drinks like matcha lattes. Many reviewers describe it as tasting like a classic, \"familiar\" matcha flavor, making it a popular choice for everyday drinking.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"20gr","offer_id":47516846915736,"sku":null,"price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/Wako_Edited_2.jpg?v=1765169258"},{"product_id":"new-years-matcha-2026-koma-mukashi-20g-box","title":"Ippodo -New Year's Matcha 2026 (Koma-mukashi) (20g Box)","description":"\u003cp\u003eThe 2026 blend of New Year’s Matcha stands out for its sweetness. It’s not a sugary sweetness, but a sweetness like sweet pea shoots or fresh dew drops. Through the finish, its body is round and layered with complexity. The aftertaste is clean and medium-short, so it’s easy to drink sip after sip.\u003c\/p\u003e\n\u003cp\u003eIf you enjoyed past releases of New Year’s Matcha, you’re sure to love this one, too: it has the resplendent, round, fragrant, and umami-rich character typical of each release. If it’s your first time, you’ll also enjoy this matcha. Its softness and low astringency make it one of the most accessible releases of the year.\u003c\/p\u003e\n\u003cp\u003eWe recommend preparing this matcha straight with water as koicha or usucha, to experience its deep fragrance, pure umami, and beautiful clarity. Matcha latte fans will find it makes one of the smoothest, easiest-to-drink lattes you’ve ever tried.\u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"20g","offer_id":47998765629592,"sku":null,"price":45.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/IMG-8046.jpg?v=1767294683"},{"product_id":"kitagawa-hanbei-shoten-zuihou","title":"Kitagawa Hanbei Shoten- Zuihou","description":"\u003cp\u003e\u003cspan\u003e A velvety umami base, natural sweetness, and a floral finish, often with grassy or nutty undertones and gentle astringency, making it versatile for both thin (usucha) and thick (koicha) tea, and excellent for creamy lattes.\u003c\/span\u003e\u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"40g","offer_id":47998865309848,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/b8823e16-4490-4e27-9cc2-c8882fe3671c.jpg?v=1768023637"},{"product_id":"yamamasa-koyamaen-yomo-no-kaori","title":"Yamamasa Koyamaen - Yomo No Kaori","description":"\u003cp\u003eIs a highly-regarded ceremonial matcha known for its rich, creamy texture, balanced flavor, and pleasant umami with sweet, vegetal notes and a hint of nuttiness.\u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"30g","offer_id":47998876123288,"sku":null,"price":38.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/73ac2375-b2e8-460b-af88-327e00ad65ee.jpg?v=1768001944"},{"product_id":"yamamasa-koyamaen-matsukaze","title":"Yamamasa Koyamaen-Matsukaze","description":"\u003cp\u003eIs praised as a budget-friendly, everyday matcha known for its bold, nutty, and toasty profile, often with dark chocolate or roasted notes, making it excellent for matcha lattes but potentially too bitter for some as usucha (thin tea) without milk.\u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"30g","offer_id":47998881202328,"sku":null,"price":36.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/e8a7e35d-dfbf-466a-9130-63237e57d563.jpg?v=1768002492"},{"product_id":"yamamasa-koyamaen-ogurayama","title":"Yamamasa Koyamaen-Ogurayama","description":"\u003cp\u003eIs generally praised as a creamy, mild, and affordable everyday matcha, offering good value with notes of umami, subtle sweetness, and sometimes a slight oceanic or grassy hint, making it great for beginners, though some find it too mild or note seaweed notes, especially in milk, recommending preparation as usucha (thin tea) first to appreciate its balanced profile.\u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"30g","offer_id":47998888444056,"sku":null,"price":40.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/f6dba3c0-c318-4d33-b741-3168a29b01b3.jpg?v=1768002890"},{"product_id":"yamamasa-koyamaen-samidori","title":"Yamamasa Koyamaen -Samidori","description":"\u003cp\u003eA high-quality, versatile, and affordable daily matcha, praised for its vibrant green color, creamy texture, balanced nutty and umami flavors with mild bitterness, and excellent performance in lattes and as usucha (thin tea).\u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"30g","offer_id":47998895095960,"sku":null,"price":37.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/4f2092e5-3eaf-444f-a68d-514d28059bf8.jpg?v=1768003175"},{"product_id":"yamashiro-uji-no-mukashi","title":"Yamashiro - Uji Mukashi","description":"\u003cp\u003ePraised for its deep, nutty umami and smooth texture in lattes when prepared correctly (especially cold-whisked), but noted by some as being quite bitter or chalky if prepared hot, with a less vibrant green than expected; it's considered a good, affordable option for those willing to experiment with preparation.\u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"30g","offer_id":47998908694680,"sku":null,"price":36.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/7df7ba0a-705c-43e4-9d9b-37f01de0be7d.jpg?v=1768003446"},{"product_id":"aoi-seicha-miyo-no-shiro","title":"Aoi Seicha - Miyo No Shiro","description":"\u003cp\u003eIs a well-regarded ceremonial matcha known for its smooth, creamy texture, balanced mild umami, natural sweetness, and low bitterness, making it excellent for beginners, daily usucha (thin tea), and light lattes.\u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"30g","offer_id":47998939562136,"sku":null,"price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/f09d880c-8db1-4249-9035-1955e977d2e6.jpg?v=1768003644"},{"product_id":"horii-shichimeien-uji-mukashi","title":"Horii Shichimeien - Uji No Mukashi","description":"\u003cp\u003eA sweet, creamy, and smooth matcha with strong umami, making it great for beginners or those who prefer naturally sweet drinks, though some find it too mild or slightly astringent for a premium Uji blend, offering a solid everyday experience with good froth, especially as a latte, but perhaps lacking the complexity of higher-tier options.\u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"30g","offer_id":47998962434200,"sku":null,"price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/d962b40d-1fa6-4b52-b3d6-fa76bd635ed6.jpg?v=1768004030"},{"product_id":"horii-shichimeien-agata-no-shiro","title":"Horii Shichimeien - Agata No Shiro","description":"\u003cp\u003eIts bright green color, creamy texture, and balanced, naturally sweet flavor with gentle umami make it an excellent everyday matcha for both traditional whisking (usucha) and lattes, though some find it less complex than pricier options. It's noted for minimal bitterness, subtle vegetal\/nutty notes, and a smooth finish, offering a refined and comforting experience.\u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"30g","offer_id":47998952079512,"sku":null,"price":55.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/f9170947-e685-4226-8070-a30542f7afb8.jpg?v=1768004263"},{"product_id":"aoi-seicha-tsukumo-no-shiro","title":"Aoi Seicha -Tsukumo No Shiro","description":"\u003cp\u003eIt is praised as a refined, ceremonial-grade matcha known for its elegant balance, smooth texture, and gentle umami with low bitterness, making it versatile for daily rituals like usucha or light lattes, offering a fresh, slightly floral, and naturally sweet profile that's approachable for beginners and satisfying for experienced drinkers seeking a clean finish.\u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"30g","offer_id":47998947393688,"sku":null,"price":36.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/082a0838-eaba-44f5-a024-35bd59ef6951_1.jpg?v=1768004684"},{"product_id":"yamashiro-tenraku","title":"Yamashiro -Tenraku","description":"\u003cp\u003eHighlight a vibrant, fine powder with a creamy texture that balances sweet umami and a touch of astringency, making it a versatile choice for both traditional tea and lattes, though some find it slightly bitter and recommend adding a sweetener.\u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"40g","offer_id":47998943821976,"sku":null,"price":43.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/03b16ecf-3345-43d6-a80f-3a20cab373d6.jpg?v=1768005022"},{"product_id":"marukyu-koyamaen-hojicha-type-a","title":"Marukyu Koyamaen Hojicha- Type A","description":"\u003cp\u003eIt is praised for its rich, nutty, and toasty flavor with a smooth, creamy finish, making it a popular choice for lattes and desserts, though some find its smoky notes intense or prefer other brands for bolder profiles, with Type A generally offering a deeper roast and darker color\u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"100G","offer_id":47998933565592,"sku":null,"price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/ed7ed9f4-d719-4a2f-b25c-d88cbf3fc63b.jpg?v=1768015043"},{"product_id":"marukyu-koyamaen-hojicha-type-b","title":"Marukyu Koyamaen Hojicha- Type B","description":"\u003cp\u003eIs praised for its smooth, rich, nutty, and roasty flavor with chocolatey notes, making it excellent for lattes where its distinct taste shines, especially when whisked with milk for a creamy texture.\u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"100G","offer_id":47998932418712,"sku":null,"price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/dc22aae4-bf6b-4300-8b0a-ee1c7182826f.jpg?v=1768309317"},{"product_id":"yamamasa-koyamaen-hojicha-rich","title":"Yamamasa Koyamaen- Hojicha Rich","description":"\u003cp\u003eIt's smooth, sweet, and nutty, with prominent chocolate and caramel notes, offering a premium, low-bitterness experience, ideal for creamy lattes or desserts, though some find it needs more powder for a stronger taste; it's praised for being a high-quality, naturally sweet introduction to hojicha.\u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"100g","offer_id":47998931435672,"sku":null,"price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/0f25cc5d-0c9d-46bb-9fd3-88edcf03c571_4d4f576a-ca3d-4d62-9bca-899924f841c2.jpg?v=1768015535"},{"product_id":"marukyu-koyamaen-wako","title":"Marukyu Koyamaen - WAKO","description":"\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003eIt is known for being exceptionally well-balanced. 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