{"title":"MATCHA (Copy)","description":"","products":[{"product_id":"product-1","title":"Marukyu Koyamaen - ISUZU","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIsuzu matcha\u003c\/span\u003e\u003cspan\u003e is a popular, versatile ceremonial-grade tea from Marukyu Koyamaen, often described as smooth, creamy, and naturally sweet, with a light umami flavor. It's known for being a step up from more basic matchas, featuring a vibrant green color and a balanced flavor profile that lacks significant bitterness or astringency, though some reviews note a tart or acidic undertone depending on preparation. It is suitable for both usucha (thin tea) and koicha (thick tea), and many find it excellent for lattes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"40g","offer_id":47516842197144,"sku":null,"price":46.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/3FC5A53E-5D4D-4D18-9468-EC1A05496B90.jpg?v=1769802650"},{"product_id":"product-2","title":"Matchæologist - Meiko","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMeiko matcha \u003c\/span\u003e\u003cspan\u003ehas a smooth, mellow, and creamy taste with prominent umami and nutty notes, balanced by subtle floral hints and a hint of sweetness. It is praised for being very low in bitterness and astringency, making it beginner-friendly and easy to drink even without milk or a sweetener.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"20g","offer_id":47516845572248,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/Meiko_Edited_9ac1db36-f88c-4ae5-929c-76fd6f22c169.jpg?v=1765169807"},{"product_id":"procuct-3","title":"Fukujuen-Sangetsu No Shiro","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSangetsu no Shiro matcha\u003c\/span\u003e\u003cspan\u003e is a smooth, beginner-friendly option with a balanced flavor of mild umami, sweetness, and a hint of bitterness or nuttiness. Its light, refreshing taste makes it ideal for usucha (thin tea) or everyday drinking, but those seeking a more robust umami experience may find it less suited to that purpose.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"20g","offer_id":47516846293144,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/Sangetsu_no_Shiro_Edited.png?v=1764997689"},{"product_id":"procuct-5","title":"Fukujuen-Eisho No Mukashi","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eEisho no Mukashi matcha reviews describe it as a rich, full-bodied, and creamy tea with a bright green color and a sweet, fragrant, and vegetal aroma. It has a deep umami flavor that is less sweet than some other matchas, and it is praised for its smoothness and ease of whisking. Many find it suitable for both thick (koicha) and thin (usucha) preparations.\u003cbr\u003e\u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"20g","offer_id":47516841640088,"sku":null,"price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/Eisho_No_Mukashi_Edited_b3171e46-da69-442c-ab40-fe3379c680e6.jpg?v=1765168820"},{"product_id":"procuct-6","title":"Fukujuen-Seijin No Shiro","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSeijin no Shiro matcha\u003c\/span\u003e\u003cspan\u003e has a mild, smooth, and balanced taste with low astringency and a delicate sweetness. It features a harmonious blend of subtle umami, nutty, and fresh vegetal notes, with a velvety texture and a bright, vibrant green color. It is a ceremonial-grade matcha recommended for both usucha (thin tea) and, for those who prefer a gentler experience, koicha (thick tea).\u003c\/span\u003e\u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"20g","offer_id":47516841672856,"sku":null,"price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/Seijin_No_Shiro_Edited.jpg?v=1764997448"},{"product_id":"product-7","title":"KANBAYASHI SHUNSHO- Ayo No Mori","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eanh Aya no Mori matcha\u003c\/span\u003e\u003cspan\u003e is generally described as having a rich, creamy, smooth taste with nutty, toasted notes, a long-lasting finish, and mild sweetness. Reviews vary: some find it a bit flat as an usucha (thin tea), while others enjoy its mildness; many agree it shines in a latte, where its flavor remains bold and comes through the milk. It is considered a versatile and beginner-friendly ceremonial matcha for everyday use.\u003c\/span\u003e\u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"40g","offer_id":47516841115800,"sku":null,"price":38.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/IMG-8037.jpg?v=1767293103"},{"product_id":"kitagawa-hanbei-shoten-zuihou","title":"Kitagawa Hanbei Shoten- Zuihou","description":"\u003cp\u003e\u003cspan\u003e A velvety umami base, natural sweetness, and a floral finish, often with grassy or nutty undertones and gentle astringency, making it versatile for both thin (usucha) and thick (koicha) tea, and excellent for creamy lattes.\u003c\/span\u003e\u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"40g","offer_id":47998865309848,"sku":null,"price":38.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/b8823e16-4490-4e27-9cc2-c8882fe3671c.jpg?v=1768023637"},{"product_id":"yamamasa-koyamaen-yomo-no-kaori","title":"Yamamasa Koyamaen - Yomo No Kaori","description":"\u003cp\u003eIs a highly-regarded ceremonial matcha known for its rich, creamy texture, balanced flavor, and pleasant umami with sweet, vegetal notes and a hint of nuttiness.\u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"30g","offer_id":47998876123288,"sku":null,"price":40.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/73ac2375-b2e8-460b-af88-327e00ad65ee.jpg?v=1768001944"},{"product_id":"yamamasa-koyamaen-matsukaze","title":"Yamamasa Koyamaen-Matsukaze","description":"\u003cp\u003eIs praised as a budget-friendly, everyday matcha known for its bold, nutty, and toasty profile, often with dark chocolate or roasted notes, making it excellent for matcha lattes but potentially too bitter for some as usucha (thin tea) without milk.\u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"30g","offer_id":47998881202328,"sku":null,"price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/e8a7e35d-dfbf-466a-9130-63237e57d563.jpg?v=1768002492"},{"product_id":"yamamasa-koyamaen-ogurayama","title":"Yamamasa Koyamaen-Ogurayama","description":"\u003cp\u003eIs generally praised as a creamy, mild, and affordable everyday matcha, offering good value with notes of umami, subtle sweetness, and sometimes a slight oceanic or grassy hint, making it great for beginners, though some find it too mild or note seaweed notes, especially in milk, recommending preparation as usucha (thin tea) first to appreciate its balanced profile.\u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"30g","offer_id":47998888444056,"sku":null,"price":43.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/f6dba3c0-c318-4d33-b741-3168a29b01b3.jpg?v=1768002890"},{"product_id":"yamamasa-koyamaen-samidori","title":"Yamamasa Koyamaen -Samidori","description":"\u003cp\u003eA high-quality, versatile, and affordable daily matcha, praised for its vibrant green color, creamy texture, balanced nutty and umami flavors with mild bitterness, and excellent performance in lattes and as usucha (thin tea).\u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"30g","offer_id":47998895095960,"sku":null,"price":41.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/4f2092e5-3eaf-444f-a68d-514d28059bf8.jpg?v=1768003175"},{"product_id":"yamashiro-uji-no-mukashi","title":"Yamashiro - Uji Mukashi","description":"\u003cp\u003ePraised for its deep, nutty umami and smooth texture in lattes when prepared correctly (especially cold-whisked), but noted by some as being quite bitter or chalky if prepared hot, with a less vibrant green than expected; it's considered a good, affordable option for those willing to experiment with preparation.\u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"30g","offer_id":47998908694680,"sku":null,"price":45.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/7df7ba0a-705c-43e4-9d9b-37f01de0be7d.jpg?v=1768003446"},{"product_id":"aoi-seicha-miyo-no-shiro","title":"Aoi Seicha - Miyo No Shiro","description":"\u003cp\u003eIs a well-regarded ceremonial matcha known for its smooth, creamy texture, balanced mild umami, natural sweetness, and low bitterness, making it excellent for beginners, daily usucha (thin tea), and light lattes.\u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"30g","offer_id":47998939562136,"sku":null,"price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/f09d880c-8db1-4249-9035-1955e977d2e6.jpg?v=1768003644"},{"product_id":"horii-shichimeien-uji-mukashi","title":"Horii Shichimeien - Uji No Mukashi","description":"\u003cp\u003eA sweet, creamy, and smooth matcha with strong umami, making it great for beginners or those who prefer naturally sweet drinks, though some find it too mild or slightly astringent for a premium Uji blend, offering a solid everyday experience with good froth, especially as a latte, but perhaps lacking the complexity of higher-tier options.\u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"30g","offer_id":47998962434200,"sku":null,"price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/d962b40d-1fa6-4b52-b3d6-fa76bd635ed6.jpg?v=1768004030"},{"product_id":"horii-shichimeien-agata-no-shiro","title":"Horii Shichimeien - Agata No Shiro","description":"\u003cp\u003eIts bright green color, creamy texture, and balanced, naturally sweet flavor with gentle umami make it an excellent everyday matcha for both traditional whisking (usucha) and lattes, though some find it less complex than pricier options. It's noted for minimal bitterness, subtle vegetal\/nutty notes, and a smooth finish, offering a refined and comforting experience.\u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"30g","offer_id":47998952079512,"sku":null,"price":55.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/f9170947-e685-4226-8070-a30542f7afb8.jpg?v=1768004263"},{"product_id":"aoi-seicha-tsukumo-no-shiro","title":"Aoi Seicha -Tsukumo No Shiro","description":"\u003cp\u003eIt is praised as a refined, ceremonial-grade matcha known for its elegant balance, smooth texture, and gentle umami with low bitterness, making it versatile for daily rituals like usucha or light lattes, offering a fresh, slightly floral, and naturally sweet profile that's approachable for beginners and satisfying for experienced drinkers seeking a clean finish.\u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"30g","offer_id":47998947393688,"sku":null,"price":36.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/082a0838-eaba-44f5-a024-35bd59ef6951_1.jpg?v=1768004684"},{"product_id":"yamashiro-tenraku","title":"Yamashiro -Tenraku","description":"\u003cp\u003eHighlight a vibrant, fine powder with a creamy texture that balances sweet umami and a touch of astringency, making it a versatile choice for both traditional tea and lattes, though some find it slightly bitter and recommend adding a sweetener.\u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"40g","offer_id":47998943821976,"sku":null,"price":52.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/03b16ecf-3345-43d6-a80f-3a20cab373d6.jpg?v=1768005022"},{"product_id":"marukyu-koyamaen-hojicha-type-a","title":"Marukyu Koyamaen Hojicha- Type A","description":"\u003cp\u003eIt is praised for its rich, nutty, and toasty flavor with a smooth, creamy finish, making it a popular choice for lattes and desserts, though some find its smoky notes intense or prefer other brands for bolder profiles, with Type A generally offering a deeper roast and darker color\u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"100G","offer_id":47998933565592,"sku":null,"price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/ed7ed9f4-d719-4a2f-b25c-d88cbf3fc63b.jpg?v=1768015043"},{"product_id":"marukyu-koyamaen-hojicha-type-b","title":"Marukyu Koyamaen Hojicha- Type B","description":"\u003cp\u003eIs praised for its smooth, rich, nutty, and roasty flavor with chocolatey notes, making it excellent for lattes where its distinct taste shines, especially when whisked with milk for a creamy texture.\u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"100G","offer_id":47998932418712,"sku":null,"price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/dc22aae4-bf6b-4300-8b0a-ee1c7182826f.jpg?v=1768309317"},{"product_id":"yamamasa-koyamaen-hojicha-rich","title":"Yamamasa Koyamaen- Hojicha Rich","description":"\u003cp\u003eIt's smooth, sweet, and nutty, with prominent chocolate and caramel notes, offering a premium, low-bitterness experience, ideal for creamy lattes or desserts, though some find it needs more powder for a stronger taste; it's praised for being a high-quality, naturally sweet introduction to hojicha.\u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"100g","offer_id":47998931435672,"sku":null,"price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/0f25cc5d-0c9d-46bb-9fd3-88edcf03c571_4d4f576a-ca3d-4d62-9bca-899924f841c2.jpg?v=1768015535"},{"product_id":"marukyu-koyamaen-wako","title":"Marukyu Koyamaen - WAKO","description":"\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003eIt is known for being exceptionally well-balanced. It has a vibrant green color, a rich, creamy texture, and a natural sweetness with very little bitterness\u003cspan class=\"Apple-converted-space\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"40g \/ $7.99 \/ $11.99","offer_id":47998926782616,"sku":null,"price":57.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/1C6DEB3E-2D43-42C8-A92E-327E31C6EF52.jpg?v=1769802523"},{"product_id":"marukyu-koyamaen-yugen","title":"Marukyu Koyamaen- YUGEN","description":"\u003cp\u003eIs generally reviewed as a balanced, versatile, and pleasant ceremonial matcha, offering grassy notes, mild sweetness, subtle umami, and a hint of nuttiness with low to moderate bitterness, making it a solid choice for daily usucha (thin tea) or creamy lattes, though some find it too neutral or bland for strong flavor, while others enjoy its gentle character and good value for an everyday premium blend.\u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"40g \/ $6.99 \/ $10.99","offer_id":47998924161176,"sku":null,"price":63.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/D32EA2B4-C764-4B46-AABC-C742EAA45380.jpg?v=1769802594"},{"product_id":"nishi-no-mori","title":"Aoi Seicha-Nishi No Mori","description":"\u003cp\u003eIt is praised for its complex, balanced flavor profile, offering rich umami, nutty, and sweet notes (like corn\/cauliflower), with low astringency and a smooth, creamy texture, making it excellent for both traditional usucha and creamy lattes, though some find it more delicate than bold, with bright vegetal hints like melon or fresh greens.\u003c\/p\u003e","brand":"Kafe\u0026Cha","offers":[{"title":"30g","offer_id":47998888476824,"sku":null,"price":47.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/a73415a3-c50d-4b74-9675-999dd2fd983d.jpg?v=1768308741"},{"product_id":"uji-matcha-premium","title":"Uji Frist Harvest - AOKI - Okumidori Single Cultivar","description":"\u003cp\u003eIt is widely praised for its vibrant green color, creamy texture, and balanced umami flavor, often featuring a subtle natural sweetness with very little to no bitterness. It is characterized by a smooth, velvety mouthfeel and nutty or vegetal notes, making it ideal for both traditional preparation and lattes.\u003c\/p\u003e","brand":"Kafe \u0026 Cha USA","offers":[{"title":"1 kg","offer_id":48629608120472,"sku":null,"price":270.0,"currency_code":"USD","in_stock":true},{"title":"10 gram (Sample)","offer_id":49325753729176,"sku":null,"price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/FullSizeRender.jpg?v=1783558854"},{"product_id":"uji-matcha-ceremonial","title":"Uji Frist Harvest - AOKI - Yabukita Frist Harvest","description":"\u003cp\u003eIt is renowned for a vibrant green color, creamy texture, and a balanced, rich umami flavor with low bitterness. Authentic Uji matcha often features a smooth, sweet, and nutty or vegetal profile that excels as traditional thin tea (usucha) but is also pleasant in lattes.\u003c\/p\u003e","brand":"Kafe \u0026 Cha USA","offers":[{"title":"$350 \/ $8.99","offer_id":48629632434328,"sku":null,"price":270.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/files\/FullSizeRender_5b4e0573-5d04-4277-9f0a-df9233272d81.jpg?v=1783558988"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7963\/3560\/collections\/FullSizeRender_23bd61cd-1fb0-406f-adb4-8ee20537c1bf.jpg?v=1783018100","url":"https:\/\/www.kafeandcha.com\/collections\/matcha-copy.oembed","provider":"Kafe \u0026 Cha USA","version":"1.0","type":"link"}