Authentic Japanese Matcha, Crafted for Everyday Rituals & Professional Use.
We source premium matcha powder directly from well-known producers in Japan, serving both retail customers and wholesale partners across the United States.
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The 2026 blend of New Year’s Matcha stands out for its sweetness. It’s not a sugary sweetness, but a sweetness like sweet pea shoots or fresh dew drops. Through the finish, its body is round and layered with complexity. The aftertaste is clean and medium-short, so it’s easy to drink sip after sip.
If you enjoyed past releases of New Year’s Matcha, you’re sure to love this one, too: it has the resplendent, round, fragrant, and umami-rich character typical of each release. If it’s your first time, you’ll also enjoy this matcha. Its softness and low astringency make it one of the most accessible releases of the year.
We recommend preparing this matcha straight with water as koicha or usucha, to experience its deep fragrance, pure umami, and beautiful clarity. Matcha latte fans will find it makes one of the smoothest, easiest-to-drink lattes you’ve ever tried.