Authentic Japanese Matcha, Crafted for Everyday Rituals & Professional Use.
We source premium matcha powder directly from well-known producers in Japan, serving both retail customers and wholesale partners across the United States.
Goun no Shiro matcha has a smooth, creamy, and bold flavor with deep umami and a natural sweetness that lacks bitterness. It is often described as rich, velvety, and having a clean, refreshing finish. While some note it can be light-bodied, others find it full-bodied and creamy, with a nutty or slightly grassy and seaweed-like aroma.