Fuji No Haru

Fuji no Haru (富士の春 - "Spring in Mt. Fuji") is a highly distinctive and intriguing matcha line by the premium tea house Jugetsudo (a brand under the Maruyama Nori group, established in Tokyo since 1854).

If you are exploring the flavor profile and characteristics of this selection, here are its core highlights:

1. Distinctive Flavor Profile

Unlike some Uji matcha varieties that lean heavily toward light, delicate floral notes, Fuji no Haru offers a bold, rich, and deep flavor profile:

 Aroma: A rich, nutty scent with roasted and woody undertones, beautifully intertwined with the clean freshness of green tea leaves.

 Taste: A bold, prominent umami flavor combined with a creamy, full-bodied mouthfeel. Upon drinking, you will notice a tight flavor structure that coats the palate exceptionally well.

 Bitterness & Astringency: Remarkably low, leaving behind a naturally sweet, lingering finish.

2. Versatility in Preparation

Thanks to its robust flavor profile and creamy, nutty undertones, Fuji no Haru is incredibly versatile:

 Traditional Preparation (Usucha): Yields a rich, creamy, and comforting bowl of straight tea.

 Premium Latte: This is one of the greatest strengths of this specific matcha. When blended with milk, the roasted notes and bold tea flavor of Fuji no Haru create a highly "tea-forward" latte—naturally rich and creamy without needing heavy commercial syrups or sugars to bring out the flavor.